Upcoming SES Webinar: “Standards and Copyright Law: A Case Study

Looking forward to moderating an interesting and timely SES Webinar tomorrow (Wednesday 15 November) “Standards and Copyright Law: A Case Study” with Clark Silcox, General Counsel at the National Electrical Manufacturers Association (NEMA). This webinar will review some of the general principles of U.S. copyright law and discuss several specific cases in which copyright law was applied to consensus standards.

While most do not see it, standards are a part of so much of what we do and use.   Webinar is free for SES members and anyone else interested for $50USD – it will be worth it. Clark Silcox knows his stuff. Register Now!

STANDARDS AND COPYRIGHT LAW: A CASE STUDY, Presented by Clark Silcox, General Counsel at NEMA.   Wednesday, November 15th ||  1.00 -2:30 pm US_ET

Consensus standards developed through standards development organizations, consortia and other consensus bodies are typically published under claim of copyright in the name of the standards body.  Courts have recognized a protectable legal interest in copyright in these standards publications.  This webinar will review some of the general principles of U.S. copyright law and discuss several specific cases in which copyright law was applied to consensus standards.

The webinar will conclude with a discussion of the issue that is receiving the most attention today:  when consensus standards are merely referenced in a legislative enactment or a government regulation, does the referenced standards publication lose its protectable interest under copyright law?  The U.S. District Court for the District of Columbia recently answered that question in the negative.  That ruling is now on appeal to the U.S. Court of Appeals, and will likely be decided in 2018.  The Executive Branch, through the Office of Management and Budget and the Office of the Federal Register, have also recently answered that question in the negative as well.  Register Now!

HIT*IQ – a new read for Health IT investors, bankers & entrepreneurs – worth a look

Health IT*IQ is a new online read for anyone interested in HIT, and especially for Health IT investors, bankers & entrepreneurs.  Features focused insight from sector thought leaders Howard Burde Law, Ben Brown, KLAS, Terry Pitts and Scott Holbrook from investment firm Mountain Summit Advisors (MSA) and Blain Newton of HIMSS Analytics.  The newsletter is free by subscribing – see link below.

Issue 1 features include an update on FDA’s new proposed approach for assessment and certification of medical software products by Howard Burde Law.  Determining startup company valuation is among one of the more vexing challenges for many entrepreneurs and investors, read “How do you value your company? The Art & Science of Business Valuation” by Holbrook and Pitts.  Here is a provocative question “Is the hospital EMR Market Nearly Dead?” by Ben Brown.  Is it?  Read to find out.

Patient-Generated Data (PGD) is a hot topic of interest.  Exponential volumes of PGD are being generated at increasing rates.  Are hospitals ready for PGD?  Read what Blain Newton of HIMSS Analytics says on this topic.

From HIT*IQ Last Page, read the featured interview by Lisa Spellman of Dr. Indu Subaiya, Health 2.0 co-founder and now with HIMSS. Find out how Health 2.0 got its start, what drove the HIMSS Health 2.0 acquisition and the areas she sees as major areas for near-term growth and innovation.  A short excerpt of the interview is on the last page of the newsletter and the extended interview is below.

 Link to inaugural issue of HIT-IQ

Extended interview with Indu Subaiya, co-founder, Health 2.0, EVP, HIMSS, by Lisa Spellman, Principal Consultant, Rapid Creek Group LLC and an HIT*IQ Contributor.

OVERVIEW:  HIT-IQ features thought leader profiles in each issue. For our first issue, I had the opportunity to sit down with Dr. Indu Subaiya, EVP of Health 2.0 which is a new HIMSS Business Unit formed in the recent HIMSS acquisition of Health 2.0.

Indu, congratulations on the new relationship with HIMSS and changing future for Health 2.0. Please tell us about your entrepreneurial journey and the formation of Health 2.0.

People might be surprised to know that Health 2.0 began as an accidental company.  My co-founder and Health 2.0 co-chairman Matthew Holt and I met in 2006 around our common interest in how Web 2.0 (as it was called at the time) and user-generated content would impact health care, social connectivity, and social sharing using the internet.

The first early online health communities were happening, and it can be hard to remember that this was a radical (and to some, scary notion) that patients and consumers could use the internet to connect with each other and begin to disintermediate (another new term that was appeared around this time) care providers.  We were intrigued and wanted to know where this could go, so we took a chance on the notion that many others were equally fascinated and would pay to attend a small meeting of like-minded individuals to talk to and hear from technology innovators who were building solutions to leverage the internet as a new disintermediating tool.

We scheduled the first Health 2.0 conference “User Generated Healthcare” in September 2007 in San Francisco with the hope that maybe 100 people would register so that we would not lose our shirts on what was probably a one-time experiment.  Well, what happened still amazes me to this day. With virtually no paid promotion (because we had limited funds and were new at this) over 500 people registered and the event was a sold-out success.  Right away, we knew we had a new business, so we incorporated the conference as a company, took the leap, quit our jobs and started on our entrepreneurial journey.

Tell us about some of the new plans underway.  What does the transition into HIMSS mean for the HIT investment and entrepreneurial community?

To tie into the earlier question about Health 2.0 evolution and our recent HIMSS merger, Health 2.0 will use the HIMSS platform to support the founding and maturity of emerging technologies. We will be hosting the Health 2.0 Annual Meeting in Santa Clara, California and a Health 2.0 Program in San Francisco during the JP Morgan week January 10, 2018.  These meetings, in addition to offering the exceptional education, collaboration and networking opportunities for which Health 2.0 is renown will build toward the HIMSS Annual Conference March 5-9, 2018 in Las Vegas.

We are very excited to share news about the expansion of the HIMSS Venture Forum – now rebranded as HIMSS Venture Connect – from what in the past has been a one-day activity to 2018 which will be a week of terrific focused activities to open new networking and collaboration opportunities for entrepreneurs and investors.

We are adding a new program Market Connect. Market Connect will do just that: connect healthcare organizations that want to integrate, implement or acquire specific types of emerging technologies with the emerging businesses that are developing these new approaches. The vetting and curation in advance of the event enhance the potential and value of the meetings for both on the show floor and pitch competition.

We will present five days of value and terrific opportunities.  New activities include mentoring and educational sessions, pitch prep coaching followed by a pitch day competition for companies at seed, growth and later/exit stages of maturity.  The purpose of the expanded week is to show that the sector is diverse, mature and strong.

We will have content and support from concept to IPO.  We will have many more exciting details to share in the coming months, so stay tuned! More detailed information will be available in this newsletter and on the Health 2.0 and HIMSS websites.

Some entrepreneurs start with a clear vision – we started with curiosity and passion. It was an amazing time with many risks. We did not seek to build a conference company, but it grew into more than we ever imagined at the beginning and I cannot quite believe where we are today.

Health 2.0 has looked robust and successful for the past decade – what were some of your early growing pains? 

We started with Matthew and me working between our small kitchens with pets underfoot.  We hired one employee at a time and had many growing pains because while we understood the content, but had never grown a conference platform, so the business and challenged us to learn new skills such as how to manage finances, including the choppy revenue cycle in the conference business. We were forced to grow using clever, low-cost strategies.  Because we had limited funds and a very small team, a few of our early moves included chapter and licensing of our international conference to partners. That approach made an important difference included growing the grassroots Health 2.0 Chapter Network and conference through word of mouth and sticking to our brand promise that we were challenging the status quo which was our approach and ethos in our early days.

How has Health 2.0 evolved and matured with the HIT startup industry? 

In 2010, the U.S federal government made a big push with policy and dollars into open data for healthcare –and shortly after came other initiatives including Meaningful Use, HITECH and more. These stimulated the sector, investments were growing, and there was a tremendous interest and need for more education to help everyone make sense of all that was occurring.   The investments and policy propelled our growth and created a sense of maturity; we were no longer the radical outsiders, we matured with the industry and were becoming more mainstream.  We were starting to see new trends – wearables connecting to EMRs, the rise of APIs, cloud computing, data analytics, application marketplaces, and more.  Those trends and impacted Health 2.0 and put us into conversations with HIMSS.

Some in the industry were surprised by the HIMSS acquisition of Health 2.0 – what can you share about this?

As noted, when we started, we viewed as ourselves as upstarts pushing against the establishment with the goal of supporting these exciting new trends and technologies to improve healthcare. We wanted to see what we could do to leverage and support these new technologies and approaches, so we pushed and challenged what we felt was an unaddressed area of the sector. HIMSS focused on more mature and established companies, and we focused primarily on early-stage and startups.  But, a decade has passed, much has changed, and we saw a tremendous opportunity to merge our energy, vision, and approach with HIMSS and its breadth of reach and resources.  It is an exciting time, and we are already busy with new initiatives.

What do you see on the horizon for the next 3-5 years?

I see continued innovation and growth in three major groupings.

  1. Continued adoption by incumbent stakeholders: I see providers, pharma, health plans and other incumbent stakeholder organizations continue to adopt innovative technologies either on their own, through engaging in new collaboration models with tech firms, acquisitions, and partnerships to build their customized solutions.
  2. Startups, payers, and providers. This is a new disruptive “health-land” with emerging startup players teaming with established incumbents from the payer community to create radically different models. A few examples are Clover, OSCAR, Bright Health and many others, trying new models of care delivery and payment. Those companies are building their own technology platforms and doing a bit of adoption.
  3. New technology platforms as care delivery models: New tech platforms will continue to evolve that you could mistake for care delivery organizations.  Some applications are becoming larger technology platforms with services layered on top so that they start to look like new provider care delivery models…but are essentially tech companies with services.  For example, Livango – is it care delivery or technology? Iora Healthcare which is an interesting hybrid.  When you combine coaching over a platform, are you a new type of care delivery?

As we talk about these trends and new models, I also want to note the importance of levering technologies not just for their own sake, but to help all and in particular to reach the underserved.  These new technologies and models can help us take a more community-focused approach and engage in new ways with players not traditionally at the table such as departments of health at the local and state level.  Social determinants of health can no longer be an afterthought. It is an imperative to bridge cost, access, and efficiency and new technologies and models will help us achieve these goals.

 Are there any final thoughts you would like to share?

Yes, I want to do a shout-out for more diversity in health tech. Health 2.0 has done much work to support getting more diversity in technology overall as well as in leadership roles – more gender and cultural diversity and will make us more effective and impactful as an industry.

In 2017, we launched TechQuality which is Health 2.0’s Mentorship Program that connects diverse health technology innovators (or innovators-to-be) with individuals who are leaders in health technology; from serial entrepreneurs to investors to CEOs, these individuals are committed to supporting individuals from all backgrounds in their health technology endeavors. The inaugural program was such a success that we are running it again in 2018.  Our call for mentees and mentors was recently opened and we look forward to another great cohort in this program. To learn more, please visit

We need broad representation from all communities to leverage technology and do great work.  I’m excited for the future of Health 2.0 and HIMSS and look forward to working with HIT-IQ collaboration and for rolling out the 2018 Venture Forum Week.  It’s going to be a great time.

 Link to inaugural issue of HIT-IQ












Seeking healthcare companies in IoT, Blockchain & more for unique collaboration & demonstration opportunity

Is your company doing cool work in IoT-Medical, Blockchain, mHealth or Devices on FHIR? If so, read on because we seek creative companies doing great things in healthcare, either market ready or still in development for a unique collaboration & brand-building opportunity.

Health technologies are expanding the marketplace exponentially making it more difficult than ever to catch target audience interest and prove product relevance.  And with the newer tech – such as the categories listed below – proving market viability and readiness can be even more difficult.  Learn, get traction & gain visibility by participating in the Integrating the Healthcare Enterprise (IHE) Plug-A-Thon 2018. There are has four special tracks for 2018.  Where does your company fit?

  • Track 1: mHealth 
  • Track 2: Devices on FHIR
  • Track 3: Blockchain – Healthcare
  • Track 4:  Internet of Things(IoT) – Medical.

Each track will explore and create new capabilities for products to interoperate with each other within or across IT realms of the healthcare ecosystem.

IHE Plug-a-thons provide a venue for connectivity options and opportunities to be discussed and developed by partner systems for targeted use cases, plus introductory presentations to increase awareness of existing health IT standards that can be leveraged.  

The Plug-a-thon tracks will run January 16-18, 2018 at the HIMSS Innovation Center in Cleveland.  Link to learn more:  or contact me at

Thank you and I look forward to many interesting conversations.

2018_IHE USA Plug-A-Thon Kickoff Webinar Info Deck(1)

IHE USA Plug-A-Thon 2018 Info

Ensure solar eclipse viewing glasses are safe – a great resource to verify safe spectacles

If you are like me, you cannot wait for the 21 Aug 2017 solar eclipse. But be sure that your viewing glasses are safe. It used to be enough to look for ISO standard ISO 12312-1, but sadly, counterfeits have copied the ISO mark and are appearing on glasses being sold on Amazon and many other sites. Our friends @NASA – National Aeronautics and Space Administration have provided important guidance and verified companies selling ISO certified safe viewing glasses. Be sure to visit and don’t wait too long as many vendors are already sold out. Enjoy this amazing experience and let’s hear it for ISO standards keeping the world and your vision safe! @isostandards.

NASA & ISO help ensure your safe eclipse viewingScreen Shot 2017-08-01 at 10.00.00 PM

Creating a strong entrepreneurial ecosystem in the Midwest

tartThank you to the creative & energetic Andre Wright for his great opinion piece in the Iowa City Press-Citizen about the strength, depth & breadth of the regional Iowa City-Cedar Rapids Iowa corridor ecosystem supporting a truly amazing range of entrepreneurs. Want to find me this Wed night, Thur and Fri? You’ll have to come to the largest gathering of entrepreneurs in Iowa @ #EntreFEST 2017. Honored & excited to be speaking on a panel on my favorite subject – mentoring – on Friday @ 1:15 #MentorProud #Entreprenurship #Iowa! #RiseOfTheRest

Mentoring & Minnow Tank 2017

Mentoring matters.   One of things I enjoy most is when I have an opportunity to exchange knowledge through mentoring and teaching. The use of the words “exchange knowledge” are deliberate because these activities are best when they are approached as an exchange of knowledge and sharing and not just a one-way from the mentor to the mentee or student. I’m usually involved in several mentoring programs at any one time and will share insights, learning and surprises (there are always fun surprises) as a mentor via these blog posts.

A dive into the Minnow Tank:  Last week was the wrap of a fun and enlightening 6-month project where I mentored an impressive merry band of students in the unique Iowa BIG program where highly self-motivated high school students engage in project based learning facilitated by the terrific Iowa BIG faculty.  Two terrific high school students, “K” and “S” took on a vision to create an accelerator for middle school girls to teach entrepreneurship which culminated in a final “Minnow Tank” with the final four teams pitching for money and sage guidance as to their next steps. K&S also mentored a group of their Iowa BIG peers to become mentors themselves to the middle school girls.

The adult worriers:  Remember the “Road Warrior” well we were the “Adult Worriers!” For all of my boldness, I’ll confess that several of the adult mentors (and this definitely includes me) were worried many times.  We worried that both groups (high school & middle school students) would fail to follow through with specific tasks (and that did occur at times); that they might make some bad choices (and they did); that they might get frustrated (and they did); and that that they might hit a wall (Yep) or fail at some aspect (and there were some of those as well).

You know how this story ends.  In the end, it all worked out beautifully! K&S and their team of mentors did a fabulous job.  The middle school girls blew us away with their creativity and ability to learn and deliver terrific pitches and the Iowa BIG team did an amazing job making it all happen. I guess it is the job of the mentors to worry and fret and want things to go well.  I hope we provided the right amount of guidance but not so much that we got in the way and let them also learn from the tough challenges.

The team kindly recognized the mentors during the program and in my remarks, I ended with the following.  “I close with this – there are those that doubt the energy and community-minded spirit of today’s young people – if the rest of the world has what we have here – the world will be fine.

So proud and appreciative to have had this wonderful opportunity to work with these gifted students and terrific program.  I hope they have this “worrying soul” back for another project someday!  If you want to see some social media from this fun event, please enjoy the links below.

At with the inspiring mentors @loshbaugh_c & @LisaASpellman!

It’s a wrap! Congratulations to all the #MinnowTank2017 participants. You inspire us. ♥️